Research

Publications:

  • Big Data for Good: Insights from Emerging Markets,” with Rajesh Chandy and Prokriti Mukherji, Journal of Product Innovation Management: forthcoming. “Big Data for Good: Insights from Emerging Markets,” with Rajesh Chandy and Prokriti Mukherji, Journal of Product Innovation Management: July 2017.
  • Marketing to the poor: An institutional Model of Exchange in Emerging Markets,” with Jaideep Prabhu and Paul Tracey, Academy of Marketing Science Review: August 2017.

Working Papers:

  • The Lives of Micro-marketers: Why Do Some Differentiate More than Others?,” with Jaideep Prabhu, Rajesh Chandy and Om Narasimhan, Marketing Science: revise and resubmit, round 1.

Work In Progress:

  • The Impact of Supplier Dependency on Micro-entrepreneurs’ Decision Making Discretion and Performance,” with Jaideep Prabhu, Rajesh Chandy and Om Narasimhan, Target Journal: Journal of Marketing Research. (Data collection completed)
  • The Impact of digital financial technology on micro-enterprise business practices and performance: A field experiment,” with Jaideep Prabhu Parul Aagrwal and Khushboo Gupta, Target Journal: Journal of Marketing Research, Management Science or Marketing Science. (Fundraising stage)
  • The Business Lives of the Poor: Financial and Business Diaries for Micro-entrepreneurs,” with Jarrod Vassallo and Jaideep Prabhu, Target Journal: Journal of Marketing Research, Management Science, or Marketing Science. (Pilot stage)

Conference Presentations:

‘The Marketing Lives of Micro-entrepreneurs: Why Do Some Differentiate More than Others?’

  • American Marketing Association, Las Vegas, USA, February 2016
  • European Marketing Association, Leuven, Belgium, May 2015
  • Theory and Practice in Marketing Conference, Atlanta, USA, July 2015
  • 39th Annual Macromarketing Conference, Royal Holloway, Sussex, UK, July 2014
  • Private Enterprise Development in Low-Income Countries Conference, London, December 2013
  • Marketing Science, Istanbul, Turkey, July 2013
  • European Marketing Association Doctoral Consortium, Istanbul, Turkey, June 2013
  • Cambridge Judge Business School Doctoral Winter conference. Cambridge, United Kingdom, December 2012″

Blog Posts

‘Digitizing Payments in India: Inducing Behavioral Change Through Peer Comparison’ – Bharat Inclusion Initiative

‘The many challenges of doing research in the field’ – Bharat Inclusion Initiative

‘Financial Ecosystems and Digital Payments: Initial Insights from Coffee Plantations in Karnataka’

Invited Talks and Events:

‘Big Data for Good: Insights from Emerging Markets’

  • Cardiff Business School, July 2017
  • Haslam College of Business, Innovation in Data Rich Environments, JPIM/MSI Research Workshop, June 2016″

‘The Lives of Micro-marketers: Why Do Some Differentiate More than Others?’

  • Aston Business School, United Kingdom, February 2016
  • Marketing Research Camp, London Business School, United Kingdom, July 2014
  • Business Solutions to Poverty Conference, London Business School, United Kingdom, December 2012

‘Micro-enterprises in Egypt: Challenges and Opportunities’

  • London Business School and INSEAD Alumni Event, Cairo, Egypt, 2012

‘Social Entrepreneurship’

  • Namaa School for Sustainable Development, Cairo, Egypt, 2012
  • PricewaterhouseCoopers, Cairo, Egypt, 2012

Doing Business in a Different Way: CSR & Beyond

  • Nahdet El Mahrousa, Cairo, Egypt, 2012