Publications:
- “When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Entrepreneurs,” with Jaideep Prabhu, Rajesh Chandy and Om Narasimhan, Marketing Science: Accepted February 2022.
- “Big Data for Good: Insights from Emerging Markets,” with Rajesh Chandy and Prokriti Mukherji, Journal of Product Innovation Management: forthcoming. “Big Data for Good: Insights from Emerging Markets,” with Rajesh Chandy and Prokriti Mukherji, Journal of Product Innovation Management: July 2017.
- “Marketing to the poor: An institutional Model of Exchange in Emerging Markets,” with Jaideep Prabhu and Paul Tracey, Academy of Marketing Science Review: August 2017.
Working Papers:
- “Redefining Perspectives: Digitising Supply Chains for FMCGs in Subsistence Markets,” with Jaideep Prabhu and Leandro Galli. (Under review in Harvard Business Review).
- “The Impact of Resource Inequality on Signalling Theory in Informal Markets,” Fahad Mansour, Leandro Galli and Nick Lee. (Write up)
- “Access Inequality: How Considering the Informal Sector improve Access Inequality,” with Jarrod Vassallo, Sourindra Banerjee and Jaideep Prabhu. (Write up)
Work In Progress:
- “Buyer Dependency in Micro-enterprises: The Interplay of Age and Gender,” with Jaideep Prabhu, Soniya Gupta, Rajesh Chandy and Om Narasimhan. (Data analysis)
- “Marketing Practices of Small and Medium Enterprises in Emerging Markets: A Systematic Literature Review,” with Farhan Ashik, Jarrod Vassallo, Panagiotis Sarantopoulos. (Data collection)
- “The Business Lives of the Poor: Financial and Business Diaries for Micro-entrepreneurs,” with Jarrod Vassallo and Jaideep Prabhu. (Data Analysis)
Conference Presentations:
Buyer Dependency in Micro-enterprises: The Interplay of Age and Gender.’
- Winter AMA, February 2024
‘Access Inequality: How Considering the Informal Sector improve Access Inequality.‘
- Winter AMA, February 2024
- Marketing Science Equality, Diversity and Inclusion, Dallas, USA, March 2023
- JAMS Thought Leadership Forum, King’s College London, London, UK, June 2022
‘The Marketing Lives of Micro-entrepreneurs: Why Do Some Differentiate More than Others?’
- American Marketing Association, Las Vegas, USA, February 2016
- European Marketing Association, Leuven, Belgium, May 2015
- Theory and Practice in Marketing Conference, Atlanta, USA, July 2015
- 39th Annual Macromarketing Conference, Royal Holloway, Sussex, UK, July 2014
- Private Enterprise Development in Low-Income Countries Conference, London, December 2013
- Marketing Science, Istanbul, Turkey, July 2013
- European Marketing Association Doctoral Consortium, Istanbul, Turkey, June 2013
- Cambridge Judge Business School Doctoral Winter conference. Cambridge, United Kingdom, December 2012″
Blog Posts
‘The many challenges of doing research in the field’ – Bharat Inclusion Initiative
‘Financial Ecosystems and Digital Payments: Initial Insights from Coffee Plantations in Karnataka’
Invited Talks and Events:
‘The Impact of Resource Inequality on Signalling Theory in Informal Markets’
- Cardiff Business School, February 2023
‘Big Data for Good: Insights from Emerging Markets’
- Cardiff Business School, July 2017
- Haslam College of Business, Innovation in Data Rich Environments, JPIM/MSI Research Workshop, June 2016″
‘The Lives of Micro-marketers: Why Do Some Differentiate More than Others?’
- Aston Business School, United Kingdom, February 2016
- Marketing Research Camp, London Business School, United Kingdom, July 2014
- Business Solutions to Poverty Conference, London Business School, United Kingdom, December 2012
‘Micro-enterprises in Egypt: Challenges and Opportunities’
- London Business School and INSEAD Alumni Event, Cairo, Egypt, 2012
‘Social Entrepreneurship’
- Namaa School for Sustainable Development, Cairo, Egypt, 2012
- PricewaterhouseCoopers, Cairo, Egypt, 2012
Doing Business in a Different Way: CSR & Beyond
- Nahdet El Mahrousa, Cairo, Egypt, 2012