Magda Hassan

Assistant Professor in Marketing Strategy, MSM Division, Alliance Manchester Business School

Associate Head of Social Responsibility, MSM Division, Alliance Manchester Business School

Research Interests

Topics:

Micro-entrepreneur Business Practices and Performance, Differentiation Behaviour, Emerging and Subsistence Markets, Big Data in Emerging Markets, Financial Inclusion, Informal Market, Global Societal Challenges.

Methods:

Field Studies, Randomized Control Trials, Impact Evaluation, Empirical Modelling.