Magda Hassan
Assistant Professor in Marketing Strategy, MSM Division, Alliance Manchester Business School
Associate Head of Social Responsibility, MSM Division, Alliance Manchester Business School
Research Interests
Topics:
Micro-entrepreneur Business Practices and Performance, Differentiation Behaviour, Emerging and Subsistence Markets, Big Data in Emerging Markets, Financial Inclusion, Informal Market, Inequality, Global Societal Challenges.
Methods:
Field Studies, Randomized Control Trials, Impact Evaluation, Empirical Modelling.